Maximising Your Website Footer: The Secret Space You Shouldn’t Ignore

When you think about designing your website, chances are your mind jumps straight to the big stuff, the homepage layout, imaginary and call to actions that really grab attention. But there’s one area that often gets overlooked, quietly sitting at the bottom of your site: the footer.

It might seem like a small detail, but your footer is actually a really valuable bit of space. It’s one of the last things visitors see before they click away, and with the right set-up, it can make their experience smoother and your website more effective. Let’s have a chat about how to get it working harder for you.

Client’s Footer: Make it Pretty

Why Your Footer Matters

Think of your footer as your website’s little helper. Not everyone scrolls all the way back to the top of the page, and some people land on your site halfway down. Having a well-designed footer gives visitors a quick, easy way to find what they need, without any faff.

A good footer can:

• Make navigation simpler, helping people get where they need to go quickly

• Build trust and professionalism, showing your business is credible and transparent

• Keep you legally covered, thanks to links like your Terms & Conditions and Privacy Policy

• Encourage connection, by making it easy for visitors to get in touch

• Give your site an SEO boost, thanks to internal links that help search engines understand your site structure

What You Should Include in Your Footer

Here’s a handy checklist to make sure your footer earns its keep:

1. Key Page Links
   Think about the pages people most often look for: About, Services, Contact, FAQs, Blog. Pop them in your footer for easy access, no matter where your visitors land on your site. (brownie points for SEO)

2. Terms & Conditions and Privacy Policy
   These are must-haves to protect both you and your clients. It’s a small thing that says a lot about your professionalism and approach to business.

3. Your Copyright Notice
   A simple “© [Year] [Your Business Name]. All rights reserved.” is a neat finishing touch that keeps your content protected and looks polished.

4. Contact Details
   Including an email address (and phone number if you like) makes it effortless for someone to reach out, because the easier it is, the more likely they will.

5. Social Media Links (optional but handy)
   If you’re active on social, adding links here keeps people connected to you even after they’ve left your website.

Credit - Pinterest

Tips for a Brilliant Footer

• Keep it tidy: A cluttered footer can be just as confusing as no footer at all.

• Make it legible: Choose a clear, easy-to-read font size and colour.

• Stay on-brand: Match your footer’s style to the rest of your website so it feels cohesive.

• Keep it fresh: Update links, contact details, and the copyright year regularly.

Your footer may only take up a small corner of your website, but it’s an important one. With a few thoughtful touches, useful links, legal pages, your copyright info, clear contact details, and some SEO-friendly links, you’re making life easier for your visitors and making your site more visible to Google.

It’s often the little details that turn a website from “just nice to look at” into something that really works hard for your business.